Starbucks reusable cups4/3/2023 ![]() RELATED: Starbucks, Amazon open cashier-less store in ManhattanĬompany leaders said their goal is not just to reduce waste but to also find better ways to manage its waste. By the end of 2023, customers will be able to use their own reusable cups in U.S. The company’s goal is to provide reusable cups by 2025. ![]() "This aspiration included setting ambitious 2030 targets to cut our carbon, water, and waste footprints in half." "We set a bold aspiration to become a resource positive company – to store more carbon than we emit, to eliminate waste and to conserve and replenish more freshwater than we use," Michael Kobori, Starbucks chief sustainability officer, said on the company’s website. While the products may not go away completely, the company plans to make them less attractive to promote reusable mugs. The company also announced it will reduce its single-use cups bearing the company's logo and other plastics in an effort to reduce landfill waste. Learn ways to build an evidence-based practice, up the ante on your strategies, and be head and shoulders above your competition.Meanwhile, Starbucks lovers may soon see less of an iconic symbol: the white Starbucks paper cup. Strengthen your omnichannel marketing capabilities today with MARKETING-INTERACTIVE's Omnichannel Marketing Asia on 23 November. He is also responsible for bean selection and menu design at Flash Coffee Hong Kong. It works with Timmy Lam, who is its head barista and won the Good Spirits Championship before. ![]() For example, an Oatly Cappuccino costs only HK$30 and a cup of Latte is priced at HK$25, about 35% lower the similar beverages offered by coffee chains such as Starbucks Hong Kong and Pacific Coffee.įlash Coffee said it offers top-quality premium roasts curated by global barista champions. However, when it comes to other beverages, the company charges up to HK$30. MARKETING-INTETRACTIVE searched the menu on Flash Coffee's website, the business offers six Hong Kong signatures including Flash Yuen Yeung, Peanut Butter Condensed Milk Latte, and Red Bean Iced Latte, wih the most expensive one being HK$41. According to multiple reports, the company was seen to be opening more stores at Causeway Bay, Wanchai and Mong Kok. Meanwhile, Singapore coffee chain Flash Coffee opened its first store in Hong Kong at Sheung Wan on 23 September. Together with our customers, we’re constantly innovating new ways to scale more sustainable solutions across the region," she added. “This step is only one part of many more to come. “As we mark our anniversary milestone, this reusable cup is our gift to customers and our invitation to join Starbucks on our journey to becoming a resource-positive-company,” said Sara Trilling, president, Starbucks Asia Pacific. The company expected to reach more than two million customers across APAC on 28 September, adding that it hoped to create a culture of reuse among customers, employees and communities as one reusable cup can replace up to 30 single-use cups. Hong Kong customers can enjoy a HK$4 discount when using the reusable cup on their next visit. For a day, Starbucks was offering reusable cups to customers who purchased handcrafted beverage across selected APAC markets on 28 September as part of its mission waste to landfill by 50% by 2030. In markets of Hong Kong, Singapore and Malaysia, Starbucks customers were served their short, tall or grande beverages in a limited-edition 50th anniversary reusable cup. Customers are encouraged to bring back their cup when they visit Starbucks again to enjoy a discount and redeem additional offers.
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